How the $CLEO Works

Cleo is a sales and marketing technology platform that allows people to generate revenue using good as an incentive. We utilize the blockchain and NFT technologies to scale, provide transparency and deliver proof of execution of the good, whether that’s retiring carbon or planting trees.

We’re working on various applications of this. We have programs like Marketing for Good, where brands can use good as an incentive to generate leads. We’ve Schools for Good, where schools can use good as an incentive to sell digital collectibles to friends and families of pupils so they can meet ESG goals. We have Sports for Good too, with two programs here. One is about helping sports organisations reach their ESG goals through the release of intellectual property, the other is about helping children facing food insecurity in their local communities.

Our grander vision, however, is to be the global place where individuals come to either give their time through consumption of content or donate their money for a social or environmental cause that they feel passionate about. Something that makes positive impact accessible, measurable, and helps to make a more conscious and purposeful society that’s actively collaborating.

So, we’re on a road to become the consumer app where people get the good done and have a verified reward.

We can sum it up in 4 ways:

1. Digitization of Good Deeds: Cleo takes tangible environmental and social contributions and converts them into digital assets, bridging the gap between traditional analogue actions and the digital world.

2. Asset Ownership: Users receive digital proofs of their contributions in the form of an NFT, allowing them to collect, display, or even trade their digital assets. This provides a lasting and tangible representation of their positive actions.

3. Blockchain Transparency: By leveraging the blockchain, Cleo ensures the delivery of these good deeds is transparent and immutable. The blockchain acts as a record of impact, promoting trust and accountability.

4. The Space to Create: Cleo has introduced programmes for individuals and brands to develop new revenue from initiatives that engage their audiences and result in positive outcomes. Enterprises, sports clubs, artists and schools can all participate now with tailored programmes that create the platform to get really creative with new initiatives.

$CLEO is the main currency in the app, so it’s essentially a ‘credit’ for a ‘good’. But there are 3 things we feel gives it additional value.

+5% revenue goes to buy-back-and-burn - so it’s always deflationary. We consider that to be the best guarantee to create a long-term sustainable stock to flow model. Reducing the volume of tokens on the market gives us the best chance to sustainably reward holders.

+5% goes into our Impact Investing DAO - owned by the token holders - where we invest in interesting Climatech projects.

Most importantly, our token is the unit of value in the app. So, for us, it’s all about buy-sell velocity, getting the token traded, brands buying tokens to reward people who engage with them, users of the app who directly or passively engage the token through purchases of good contributions. This all fuels demand and ensures the $CLEO token delivers value.

1. It’s open ledger, meaning it’s transparent, so no green washing.

2. With the $CLEO token, we’re investing in the future, while providing easy access to green solutions today.

3. We provide a unique ‘for good’ way to reduce marketing cost per lead for enterprise organisations.

In this space, there is a lot of potential for green washing. And, there are projects that use a variety of different methods to achieve similar goals, so pricing can be incredibly varied. We want to be the single most transparent platform that can provide an end-to-end record of where every dollar has gone from the vendor through the user to the partner. Because this is a global program and many campaigns are regional and global, it needs to be done in a way that doesn't require lots of currency conversions, so the Blockchain really empowers two things:

1. Full transparency transactions.

2. The ability to create an in-app currency that can be utilised in every country.

The blockchain also gives us the advantage of providing a completion certificate to the user in the form of a well-designed NFT that can sit in a user’s account wallet that they can use to share, accumulate or even print out and put on their wall.

From day one, we are implementing a burn mechanism, so the 1 billion tokens will not be fully circulated. An initial 70m tokens will be sold though Seed, Private and Public rounds, and also held for the DAO, company treasury, liquidity and incentives and marketing purposes. All tokens are subject to a vesting schedule and full details are in our whitepaper.